Decision democratisation using modern data analytics



Dr. Eva Savelsberg, Senior Vice President, INFORM; Dr. Boris Michel, Head of Sales & Technical Sales INFORM DataLab; Matthew Wittemeier, Senior Manager International Marketing and Customer Relations, INFORM’s Logistics Division


It would be impossible for us not to consider the global pandemic and its impact on the state of digitalisation as part of our three-part series on data strategy, and for good reason.

The COVID-19 pandemic has taught all of us new things about society, about ourselves, and how we do work.

While some businesses had to shut-down due to national regulations, most in the maritime industry were deemed essential workers and had to find new ways to do many things that were once normal almost overnight.

Many challenges with service availability, communication, and decision management had to be overcome and fast. The rapid decentralisation of many teams led to technological and cultural advances.

While many at first sought ways to continue things as they used to do them, they soon realised that novel approaches contain opportunities for sustained change and optimisation.

Some say organisations’ digitisation has moved forward five years in just the first six months of the COVID-19 pandemic.

What are the implications of the things we are looking at in our three-part series on data value generation? One of the issues many organisations have faced was inertia creeping into their decision-making processes.

Start with Part One: Data management is fundamental

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