Shipping operator, W.E.C. (West European Container) Lines B.V., has officially changed its name to WEC Lines B.V., trading as WEC Lines, and dropped the dots and vessel logomark.
According to WEC Lines, it decided to rebrand to portray a more modern, open image.
WEC Lines noted that the new simpler logo represents its commitment to user-friendly design and a stronger brand identity.
The shipping company has undergone rebranding initiatives to respond to changing client demands, preferences, and lifestyles.
READ: WEC Lines expands Liverpool services
The aim of this overhaul is to emphasize an open, friendly attitude, respect for its tradition, and a new perspective.
Although WEC Lines is primarily a shipping company, it noted that it is expanding its intermodal links that are directly tied to the vessel network.
As a result, the company feel it is acceptable to remove the vessel logomark from its long-established logo.
READ: WEC Lines implements Northwestern Europe-Morocco service
Caesar Luikenaar, Managing Director of WEC Lines, said: “We are currently shifting from being a pure feeder carrier to a door-to-door intra-European carrier with East African deep sea activities.
“This rebranding exercise underlines our dedication and commitment to meeting client demand and preparing for the future.”
In January, WEC Lines announced a new direct service between Agadir in Morocco and the Port of Liverpool.
