Net Feasa has announced the launch of Agentic Control Tower™, an end-to-end visualisation and booking platform that wraps traditional shipping container workflows in Agentic AI.
Agentic Control Tower™ transforms the container into an AI Agent that can initiate auctions among prospective customers seeking cargo slots on vessels via a new revenue-generating marketplace.
The AI-enabled container can reportedly manage, negotiate and secure optimal bids, delivering efficiency and value to shipping companies. The platform, knowing the container’s current location, schedule and destination, will reportedly select the best option available for its next job while still in transit, in a paradigm shift for supply chain efficiency.
The now connected container, enabled by the Net Feasa IoTPASS™ edge device, uses new and existing data points from across the supply chain and applies Reflective Agentic AI to the workflows of intermodal logistics, unlocking the power of AI.
The result is a platform with dynamic booking capability, route optimisation and precision delivery, all of which improves over time as the system steps back, learns and adapts.
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Net Feasa’s Founder & Chairman, Mike Fitzgerald, commented on the announcement: “Through the introduction of superior visibility and optimisation within the intermodal supply chain, we have reduced the cost of monitoring Refrigerated Containers, optimised the number of Dry Containers needed and introduced security as standard.
“The introduction of Agentic AI, however, is a step change in workflow efficiency. In one example we have reduced the carbon footprint in drayage by 50 per cent and the cost to the shipper by 25 per cent. At scale, this translates to less trucks on the road, less traffic congestion and further reductions in the number of containers required.”
This time last year, Hapag-Lloyd announced the launch of ‘Live Position’, its first dry container tracking product.
