WHAT DO YOU THINK THE MAJOR ISSUES THAT YOU FACE AS A SHIPPING LINE ARE IN THE CONTEMPORARY AGE?
The international container shipping business is facing strong headwinds based on a structural imbalance in supply and demand stemming from overcapacity and weaker than expected global container growth in 2015. Maersk Line responded to both the short term and long term market outlook on Nov 4, 2015 when announcing accelerated efforts to reduce operating cost and a postponement of investments in new capacity.
HOW CAN PORTS, TERMINALS AND CARRIERS BETTER COLLABORATE?
There is a need to rethink the way carriers and terminals are collaborating and learnfrom industries with similarities to shipping. The relationship is very transactional and typically driven by rates linked to the individual transaction and some performance criteria. This often leads to a siloed and sub optimised view of efficiencies, where both parties are, at best, missing out on opportunities to improve and more often actually incurring additional cost to their individual operations.
Maersk Line looks at partnerships that optimise the entire system and ensure optimal utilisation of their assets. This can be done by aligned performance indicators, rewarding behaviour that drives overall value, and co-locating teams with…
