“Everyone has a plan, until they get punched in the face.” This quote is attributed to former world heavyweight champion Mike Tyson, and today, it is quite a similar reality for terminals preparing strategies in a hyper-competitive market.
As of this level of competition, the maritime transportation industry faces both challenges and opportunities. On one hand, revenues are under pressure, and on the other, digitization offers unmet opportunities to improve and change the way organizations work both internally, as well as with their partners.
Decreasing waste in joint processes across various actors, activities and even organizations, provides opportunities to unlock efficiencies and decrease costs. One of the ways to improve joint processes is to share more accurate and timely data across actors involved to provide better visibility, and in the end, improve the ability to take smarter decisions that impact the bottom line. However, what is needed is a shift from optimizing parts of the process to holistically improving the overall output of the process – end to end, for the greater good.