An industry platform that covers all aspects of container logistics needs to integrate all the steps involved in shipping, storage and redirection. It would be accessible to all stakeholders in the port community, and make business sense through savings in efficiency and a decrease in container down-time. Just as Google began life as a search engine and now presents itself as a onestop shop for cloud-based data storage and processing, the port community needs a platform that covers the spectrum of shipping logistics.
Instead of multiple contacts and website log-ins, the ideal logistics tool is a platform that provides users with a complete ecosystem, blurring the distinction between the consumer and the developer, the information provider and the information receiver.
