A.P. Moller – Maersk (Maersk) has announced the signing of a global end-to-end logistics agreement with Danish Crown – with the TradeLens platform a core part of the agreement.
The three-year agreement covers all of Danish Crown’s business units, delivering solutions on ocean services, inland logistics and cold chain logistics.
The global agreement will enter into effect as of 1 October 2021.
Access to the digital supply chain platform TradeLens, which is underpinned by blockchain technology, is involved in the agreement.
Danish Crown is one of the world’s largest exporters and the number one supplier of pork in Europe.
The Danish Crown Group is also the largest meat-processing company in Europe, and Danish Crown Beef is a key player in the European beef market, while the groups trading company ESS-FOOD sells and distributes fresh and frozen foods worldwide.
The agreement finally includes DAT-Schaub, which is a global market leader in casings for sausage production across the World.
With a significant export to Asia and a growing business in both North and South America it is key for Danish Crown to ensure a flexible and resilient supply chain to support their business needs and meet their sustainability targets.
Vincent Clerc, Executive Vice President and CEO of Ocean and Logistics at Maersk, commented, “We are excited to be chosen as Danish Crown’s main logistics company.
“The food supply chain is highly demanding, but we will work hard to provide fast, reliable and dynamic supply chain solutions to Danish Crown as a modern end-to-end logistics company with fully controlled assets.
Jais Valeur, Group CEO of Danish Crown, added, “Through sheer business size and its extensive network Maersk can offer a reliability in our supply chains which our customers are increasingly demanding.
“At the same time, we will get a partner in Maersk who understands and priorities the importance of an active collaboration in our daily business. This close collaboration is key and will ultimately service our customer’s needs into account.”
TradeLens plans to connect to China’s ports after signing a partnership with China Unicom Digital Tech and has cited the COVID-19 pandemic as a key driver of the technology’s rapid implementation.