PSA and Roambee sign investment partnership to improve supply chain visibility

PSA signs investment partnership deal to improve supply chain visibility

Roambee, a global real-time supply chain visibility provider, has signed a strategic investment partnership with PSA unboXed, a corporate venture of PSA International.

In a statement, PSA International said the strategic investment partnership will allow both parties to create a verifiable item-level, multimodal full container load (FCL)/less than container load (LCL) visibility solution and ocean milestone standard backed by first-hand sensor and port operations intelligence.

The approach, they said, is different from purely crowdsourced carrier, electronic logging devices (ELD) and shipping line automatic identification system (AIS) visibility aggregation. This verifiable ocean visibility will fuse the physical and digital aspects of ocean cargo from end-to-end, including first and last mile.

Speaking about this strategic investment, Sanjay Sharma, CEO of Roambee, said, “The ocean visibility space’s recent consolidations have still left the core aspect of ‘verifiable visibility’ unaddressed. 

“Overall, carrier data integrations focus on orders and not whether the actual FCL or LCL affirmatively completed a milestone or experienced physical excursions.

“With PSA’s support, Roambee will fulfill this crucial need with its immersive location-aware platform, purpose-built sensor technology, and first-hand knowledge of container movement within port operations.”

Elton Fong, Vice President of PSA unboXed, also commented, “PSA’s ambition is to visualize end to end cargo flows to improve our supply chain orchestration capabilities.

“Roambee’s real-time visibility combined with our CALISTA® digital platform will enable verifiable, data-driven orchestration of the physical, regulatory, and financial flows for cargo owners.”

Roambee’s real-time sensor intelligence combined with PSA’s domain expertise in port and cargo flow is powerful.

With pre-trained AI & ML-powered models that Roambee acquired through its Arnekt AI acquisition, shippers can access accurate signals to verify a variety of variables about their shipment.

These include whether an FCL/LCL made it on a vessel, if the temperature/humidity is congenial, if it was loaded onto the right vessel, if the container is secure, or if it is definitively in a customs clearance queue.

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