Microsoft, DNV, Hafnia IMC Ventures, Wilhelmsen launch digital venture studio


Microsoft has collaborated with DNV, Hafnia, IMC Ventures, and Wilhelmsen to launch a new digital venture studio, Studio 30 50.

The studio’s objective is to identify new solutions which can address a broad range of ESG topics concerning the maritime industry, while also funding innovative proposals which seek to improve efficiencies across the whole maritime supply chain, a recent release reported.

One of the key targets facing the maritime industry today is to reduce emissions significantly by 2030 while aspiring to be net zero by 2050.

Studio 30 50 thus aims to solve both near-term and long-term goals around building a sustainable and agile maritime industry of the future, according to partners.

Through this venture, Studio 30 50 partners aim to help new founders in their journey of raising sufficient capital, bridging the product-market fit, providing a successful point of entry and in building scalable, sustainable business models.

READ: A collaborative vision for sustainability

Axel Tan, Venture Partner, IMC Ventures said: “The maritime industry is picking up the pace in digitalisation, but to achieve wide-scale impact and sustainability outcomes, an ecosystem approach that aligns interests such as Studio 30 50 is needed.”

“Closer collaboration between corporates and start-ups is key for scaling innovations, which will be key for successful transformation and decarbonisation of our industry,” said Sharin Osman, DNV Regional Maritime Advisory.

In November 2022, Deutsche Post DHL Group introduced a framework to issue sustainability-linked bonds in a bid to create sustainable financing. DHL aims to create a direct relation between its sustainability strategy and its financing strategy.

More recently, Associated British Ports (ABP) announced its new sustainability strategy, Ready for Tomorrow (RFT), which focuses on five key areas: net zero, air quality, biodiversity, waste, and water management.

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