Maersk to Become ‘Integrator of Global Shipping’

 01 Mar 2017     Automation and Optimisation , Digitalisation, Carriers, Maersk, Shipping

Maersk Line has reinforced its stance on digitalisation and the organisation's view of global shipping at the 17th TPM annual conference.

Vincent Clerc, Maersk Line’s CCO, announced at the event that the company wants to become “the integrator of global shipping” and embrace digital change.

Clerc added that he believes there is still "a huge pool of value” that the company can create for its customers through digitisation, referencing the recently launched Maersk Line app, which allows customers to manage shipments and track cargo through push notifications.

The organisation has also recently joined forces with Alibaba for a new and innovative online system that will allow shippers to book space on vessels.

You can watch Clerc's full presentation below:

 

 

Maersk has also recently publicised its investments in “superior reefer equipment” and highlighted how equipment shortages, multiple delays and improper cooling cause damage to sensitive cargo creates additional direct costs and higher food prices.

Its refrigerated cargo fleet of 270,000 containers has been updated with 44,800 brand new reefers, with 14,800 bought in 2016 and 30,000 purchased in 2015, resulting in the average age of its reefer fleet becoming 7.9 years, versus the industry average of 12 years, as reported by shipping analysts Drewry.

Catja Rasmussen, Head of RCM for Maersk Line, said: “Our reefer containers are transported about 900,000 times every year.

"With RCM [Remote Container Management] we remove millions in operational cost and also a lot of the uncertainty that comes with the physical preparation, handling and monitoring of these containers every hour of every day for a supply chain journey that can last more than a month.”

The graph below shows how Maersk Line is leading the way with RCM:

 

Top Image: Vincent Clerc, Maersk Line’s CCO, presenting at the 17th TPM annual conference. Credit: Maersk