Maersk Commits Boxes to Hamburg Süd

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Maersk Container Industry (MCI) has delivered more than 8,000 containers to Hamburg Süd.

The 40’ high cube standard containers, manufactured in the in the Chinese city of Dongguan, feature the distinctive red exterior paint and white lettering of Hamburg Süd.

Hamburg Süd has coated its containers with a special water-based, environmentally friendly paint. 

MCI started constructing the boxes in mid-January.

They are part of a larger container order by Maersk Line, which is mixing the container pools of both carriers as part of its acquisition changes. 

Maersk Line's US$ 4.39 billion acquisition of Hamburg Süd passed its 23rd regulatory approval process in December.

A Hamburg Süd announcement said that it expects the joint equipment pool to start during the second quarter of 2018.

It will be the largest and most advanced container fleet in the liner shipping industry, serving customers of both carriers – including a pool of more than 350,000 reefer units. 

Arnt Vespermann, CEO of Hamburg Süd, said: “The new red containers made by MCI are an important statement to our customers that Hamburg Süd will keep serving their logistical needs in the well-known manner – just like we always have.

“If customers work with Hamburg Süd, they will talk to the same sales and customer service staff, and they will enjoy the same high level of cargo expertise and swift exception handling as before.”

Søren Toft, Chief Operating Officer of A.P. Moller – Maersk and member of the Advisory Board of Hamburg Süd, commented: “This batch of red containers is a sign of our appreciation for the strong Hamburg Süd brand and a very tangible example of how we will continue to invest in it, strengthening our separate value propositions.”

Read more: Søren Leth Johannsen, Chief Commercial Officer of MCI, has shared his thoughts on how the company and the reefer industry is progressing

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