Maersk has partnered with Global Key Partner PUMA to operate the first semi-automated omnichannel fulfilment distribution centre in Santiago de Chile.
The storage and distribution system will give PUMA complete visibility from its plants in the Asia Pacific area to its distribution hub in Chile, including the middle mile.
The facility will be in critical economic districts in Santiago de Chile, with easy access to the region’s major roads and stores, allowing PUMA customers to better service their markets.
Maersk’s integrated logistics capabilities will enable PUMA to manage inventory at origin, transit, and now destination, as well as additional value-added services.
The solution comprises the Maersk Warehouse Management System (WMS), which is a user-friendly, cloud-based platform for managing inventory throughout its life cycle.
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This integrated system will reportedly provide real-time reports, giving users total control over order processing, reporting, and stocking.
According to Maersk, the system enables client-driven customisations and tracks actions across one or more facilities, from dock arrival to customer delivery.
Using real-time data and powerful automation, the system will optimise inventory management, order processing, and shipping logistics to give PUMA with a unified and extraordinary experience, allowing Maersk to accelerate, decelerate, or reroute stocks as needed.
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Dean Rodin, Managing Director for the West Coast of South America at Maersk, said: “We would like to thank PUMA for trusting us on supplying the first semi-automated omnichannel fulfilment solution in Latin America. This partnership is an important step towards our commitment to our integrator global logistics strategy, offering Puma unparalleled flexibility in inventory management across diverse regions.
“The solution is crafted to adeptly handle shifts in demand, facilitating the acceleration, deceleration, or redirection of inventory, as necessary. This initiative aims to forge a resilient and adaptable supply chain for Puma, reflecting our dedication to delivering innovative market-responsive logistics solutions on a global scale.”
Anibal Castro, Managing Director Chile & Peru at PUMA, stated: “Having Maersk as a strategic partner allows us to control our entire supply chain process, from factories to our stores. Furthermore, encountering a company with values similar to ours, where people always come first and where we feel passion for what we do every day, is where we have much in common as enterprises.”
In November 2023, Maersk demonstrated powerful Omnichannel-Fulfillment (OCF) capabilities for 56 important clients across 16 OCF facilities in China.
