Maersk introduces Omnichannel-Fulfilment capabilities for shopping festival

Maersk introduces Omnichannel-Fulfilment capabilities for shopping festival

A.P. Moller – Maersk (Maersk) has demonstrated powerful Omnichannel-Fulfillment (OCF) capabilities for 56 important clients across 16 OCF facilities in China.

Singles Day, also known as Double Eleven, has consistently been a monumental e-commerce event with its origins in China.

This year’s shopping festival, which officially began on 1 November, ended with $156 billion in anticipated sales, according to data company Syntun.

The team reportedly managed 8.15 million outbound orders totalling more than 16 million units. This is a greater than 26 per cent increase in order volume over 2022. Top premium brands such as Erno Laszlo and Lacoste are among the treasured customers.

READ: Maersk assists Europris to reduce GHG emissions

Jeffrey Zhu, Senior Supply Chain Manager of Lacoste China, said: “Maersk Omnichannel-Fulfillment has played a pivotal role in resolving our supply chain challenges, from the products leaving the factory to the warehouse, product storage, and distribution to the end customers.

“The team has consistently demonstrated their professionalism, efficiency, and commitment in meeting our specific requirements. I believe that we will have further opportunities for collaboration in the future, enabling our company to achieve our growth targets.”

This month, Maersk begun the construction works for its new large cold store in Rotterdam, The Netherlands.

Additionally, Maersk’s containership, the Mumbai Maersk, established a new record for the deepest draft vessel to call at the Port of Felixstowe.

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