Ashdod Port Company has signed an agreement with Maersk North America to collaborate on innovation opportunities in supply chain logistics.
This announcement came on 1 February.
The agreement enables Israeli startups – that are participating in Ashdod Port’s Blue Ocean for Startups technology incubator – to be considered for pilot projects in North America.
This is to test the proposed technologies they have in landside operations.
The agreement was signed at the Manifest conference in Las Vegas, one of the largest logistics conferences in the world.
Over 3,000 visitors from 50 countries participated in the conference, along with 1,000 startups and investors and 250 CEOs from companies such as Schneider, DHL, and Siemens.
Chairman of the Board, Orna Hozman Bechor, and Chief Innovation Officer, Roy Avrahami, represented Ashdod Port at the signing.
Maersk was represented by Erez Agmoni, Senior Vice President of Innovation and Strategic Growth.
READ: Maersk begins rebranding exercise with Senator integration
“This type of collaboration is critical, so we can upgrade the entire supply chain, the source of the modern global economy, and make it more efficient. We are excited to collaborate with Maersk in North America,” said Bechor.
Agmoni stated: “The pandemic highlighted the importance of supply chains to constantly improve. This new partnership enables us to accelerate and test technology and new ideas in our operational processes using Ashdod Port’s tech incubator.”
This announcement builds on an earlier innovation agreement Maersk signed in 2021 with the Massachusetts Institute of Technology (MIT) Center for Transportation & Logistics.