Maersk completes IMEA market integration

Maersk completes IMEA market integration

A.P. Moller – Maersk (Maersk) has announced the integration of West & Central Asia and Africa to form a new combined IMEA region.

The purpose of the move is to enhance Maersk’s integrator strategy and establish hubs that connect manufacturing and consumer markets globally through both ocean and air transport, according to the company.

READ: Maersk begins rebranding exercise with Senator integration

Richard Morgan, Managing Director of Maersk IMEA, said the decision was made to ensure that the company remains competitive, reliable and resilient in the face of constantly changing market conditions.

“Our ambition is to create value to our customers’ supply chains. To achieve this, it is imperative for us to evolve and organise ourselves in the same way that most of our customers are organised geographically,” he added.

The new IMEA region will cover the Indian subcontinent, the Middle East, and Africa, including key markets such as India, Pakistan, UAE, Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana.

Maersk expects an abrupt decline from booming profits in 2022 as the container shipping bull run comes to an end.

Revenue in 2022 increased by 32 per cent to $81.5 billion, while EBIT (operating profit) soared to $30.9 billion, or 57 per cent year-on-year.

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