A.P. Moller – Maersk (Maersk) has finalised its acquisition of B2C Europe, further enhancing its e-commerce portfolio across Europe.
B2C Europe has been rebranded and will now operate under Maersk’s E-Delivery product.
The takeover was initially announced back in October last year.
“We feel proud to contribute to the strength of the Maersk brand in Europe. Combining the expertise of B2C Europe and Maersk means we can provide complete supply chain services that enable the growth of customers’ online sales across Europe and beyond, with B2C Europe solutions delivering Maersk customers its multi-carrier platform for last-mile delivery,” said José Vega, Managing Director of E-Delivery Europe.
Karsten Kildahl, Managing Director of Maersk Europe, added: “We are immensely proud to integrate B2C Europe into Maersk and look forward to bringing the benefits to B2C Europe and Maersk customers alike.
“The brand integration represents a great opportunity for customers to grow, backed by simplifying and connecting their supply chains from factory to sofa. Adding such a strong-performing company to our e-commerce portfolio will enable customers to keep up with ever-changing consumer buying patterns and offer E-Delivery products for crucial end-to-end transparency.”
Maersk’s E-Delivery product uses technical integrations to collects parcels at customers’ warehouses and inject them into carrier networks.
The strategic move is said to benefit customers by offering customised international, domestic, and cross-border logistics to Maersk’s North America landside logistics capabilities for business-to-business (B2B) and business-to-consumer (B2C) distribution models.