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Hapag-Lloyd launches remote reefer supply chain monitoring tool

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Hapag-Lloyd is adding near real-time monitoring of its reefer containers to its product portfolio, known as ‘Hapag-Lloyd LIVE’.

Hapag-Lloyd LIVE increases the transparency of the cold chain by offering customers a number of data sets about the condition and location of its reefer containers, according to a company statement.

The product will initially be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices.

“At the core of our Strategy 2023 is an enhanced differentiation by offering unrivalled levels of reliability and service quality. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors,” said Juan Carlos Duk, Managing Director Global Commercial Development at the company.

“‘Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered.”

The new solution is a step to further digitalize the supply chain of refrigerated cargo. Customers who use “Hapag-Lloyd LIVE” in the future will benefit from customizable graphic temperature limits, a convenient map mode, and easily downloadable data sets as part of the ‘basic product’.

The data will be conveniently accessible via the customer experience dashboard “Hapag-Lloyd Navigator” which was just launched in December 2019. With Hapag-Lloyd LIVE as a new feature, customers are now able to see all relevant shipment related information at one glance.