Friday Focus: Maersk Advances Global Shipping Integration


Twill is today’s Friday Focus as this virtual freight forwarder is not to be ignored. 

The booking platform, which was first trialed on February 22, 2017, will be launched in three days’ time on April 10, 2017, by A.P. Moller – Maersk's third party logistics company Damco.

What it aims to provide is a seamless end-to-end customer experience from quotation to delivery.

‘Twillers’ will be provided with full container load ocean services from port to door through the China-UK trade lane and allow users to instantly place bookings, manage documentation and track shipments.

The service will compliment Maersk’s blockchain collaboration with IBM technology, which aims to transform the global, cross-border supply chain when the software is available to the shipping and logistics industry.

This is all part of the Maersk objective to embrace digital change.

Vincent Clerc, Maersk Line’s CCO, recently announced that the company wants to become “the integrator of global shipping” at the 17th TPM annual conference.

This aim of covering all bases of the supply chain was also made clear by Gerard Morrison, Managing Director of Maersk’s Oceania business, when he announced plans to expand into the Australian logistics market.

The next step for Damco now is to grow Twill by adding more shipping routes and products over the coming months.

To stay ahead of this digital revolution, join Port Technology at its Container Terminal Automation Conference.

Over the two-day event on April 19-20, you will have the chance to meet 30 leading industry professionals who will present exciting new insights into automation and training in the port and terminal industry.

PTI Conference Speakers You Need to Meet: Part 1

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