APM Terminals Provides Customer Control


APM Terminals has launched an online platform at the Khalifa Bin Salman Port (KBSP) in Bahrain to give customers more control over their supply chain.

The ‘Lift’ portal lets customers track and trace their goods, schedule appointments, make payments and process invoices, all with 24/7 support.

According to bna.bh, Bahrain’s Minister for Transportation and Telecommunications Kamal Ahmed praised APM for improving customers’ experience and for choosing Bahrain to be one of two countries to pilot the portal, the other being the West Africa Container Terminal in Nigeria.

Mark Hardiman, Managing Director of APM Terminals, emphasized the company’s commitment to making the region’s supply chain more efficient.

“With supply chains becoming global, technology is having a major impact on improving accessibility and efficiency for the port sector,” said Hardiman.

“We are committed to investing in KBSP’s digital future to support Bahrain’s transportation and logistics sector growth.

“These easy to use services will ensure we deliver unparalleled port coverage and improved products and services to our customers.

“The portal also creates real-time visibility of shipments and available slots which helps importers to better plan their business.”

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Welcoming the Lift’s release, Samrat Raj, Country Manager of Mastercard Bahrain, stated: “Bahrain’s e-commerce sector is booming, and we’re seeing a growing demand for commercial solutions that streamline processes and drive business efficiencies.

“Bahrain’s ambitions to become a more digital and cashless society is buoyed by initiatives like these and we commend APM Terminals on the launch of Lift and their dedication to driving business in the Kingdom.” 

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