Watch: Rotterdam Tech Start-up Takes Off

TankContainer.ComImage2_1280_800_84_s_c1, a start-up that matches supply and demand for containerised transport of liquids, gasses, food and feed worldwide, has been launched at Rotterdam Port.

Cargo and tank containers are matched through an online platform to start a process that aims to create efficiency, cost savings and more sustainability.

Lida van ’t Veer, Business Manager at the Rotterdam Port Authority, said: “It’s great that this initiative originates in Rotterdam. The Port of Rotterdam increasingly serves as a breeding ground for logistic and maritime start-ups.”

According to the International Tank Container Organisation, there are around 458,200 tank container units in circulation, with not every tank container is suitable for every cargo. There are also many different types, all designated with a unique T number, suitable for specific cargoes of chemicals, gases, oils and other liquid and solid bulk products.

Léon de Bruin, Co-founder of, said: ‘On average, between 50,000 and 80,000 units lay idle’, says. ‘This is not only because of the many different types, but also because there has to be one available in your vicinity.”

“We heard of a shipper in Houston that had telephoned a lessor in Rotterdam to have a specific type sent over to transport chicken fat. That lessor rang around its network and found the required tank container 700 metres from the shipper’s location in Houston. We then realised that a world of opportunity using an intelligent logistics matchmaker awaited us.”

Friday Focus: Big Data Revolution

All relevant data is entered and a match is found on the website. The company has reported that first deals have already been concluded during the beta phase and the number of parties participating from all over the world is also growing rapidly.

De Bruin added: “That has exceeded our expectations. There is great interest; also among the major players.

“There is a lot of secrecy about who has what quantities available. The market is vastly fragmented worldwide with 3,000 suppliers of tank containers and more than 10,000 companies on the demand side. Via participants get into contact with each other in a clever and discrete way. That is only a good thing for all parties concerned. The entire sector ultimately stands to benefit from that efficiency gain, not to mention the importance of the sustainable impact factor.”

The public beta is live and can be signed up to for free.

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