PTI has seen exponential growth in social activity and has announced the launch of an interactive tool that will enable readers to tweet and share selected news and technical content.
Some of you may have already seen the new feature that works by the user highlighting the text that they wish to share with their online audience and then clicking on the appropriate social media icon.
This provides more opportunities for PTI to allow industry professionals to create the narratives that they think will spark the most discussion.
Michael King, Online Editor at PTI, said: “In an era where social media is continuously evolving, it is crucial that we provide more ways for our readers to share individual viewpoints that matter to them. This new tool will make it easier for them to do this. We look forward to seeing how much of a positive impact this will have now and in the future.”
PTI has found that visual content has the biggest impact on the number of people reached within an online space and having this feature in place offers a new basis for future growth and discussion.
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