PSA announces consolidation between its two brands

PSA announces consolidation between its two brands

CrimsonLogic, a member of the PSA Group, has announced that the company’s wholly-owned subsidiary, Global eTrade Services (GeTS), will operate under the CrimsonLogic brand.

According to PSA, GeTS will begin operations under CrimsonLogic on 1 January 2024, with the goal of consolidating and strengthening its position in the global trade and supply chain environment.

GeTS, founded in 2016, has mostly focused on trade compliance services, including customs clearing systems such as “TradeWeb” for Singapore, record importer, BPO services, and a full suite of digital logistics solutions.

Moreover, CrimsonLogic specialises in technology enablement in the fields of trade facilitation & compliance, port operations, government services and logistics.

READ: PSA BDP, Alisan Logistics strengthen presence in Turkey

Lawrence Ng, CEO of CrimsonLogic, said: “By aligning our capabilities and solutions under one brand, we ensure a clear and accurate representation of our Total Trade vision.

“We look forward to further strengthening our value proposition and market presence through this brand consolidation, delivering the full range of capabilities offered by our Total Trade suite of solutions to the Asia Pacific region.”

READ: PSA Singapore, PIL strengthen sustainability partnership

Ernest Low, Vice President of Asia Pacific at CrimsonLogic, affirmed: “This change is a strategic step that allows us to leverage the combined expertise of CrimsonLogic and GeTS, offering a wide range of global trade and supply chain solutions tailored to meet the needs of our Asia Pacific customers, especially for those looking to enter the diverse ASEAN market.

“Through this change, we deliver value-added, comprehensive capabilities, and a seamless experience for businesses navigating the complex landscape of trade into and out of the Asia Pacific region.”

This month, PSA Halifax unloaded two brand new mega Ship-to-Shore (STS) cranes for its Atlantic Hub terminal on the south end of the port.

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