Maersk Line has been lauded for its early adoption of social media – being the first shipping company and one of the first B2B brands to engage actively in the space, and against this backdrop Maersk Line has been awarded the European Digital Communications Award for social media presence in Berlin, Germany.
With over 750 submissions for the awards across a number of B2B and consumer sectors, Maersk Line stands alongside other winners such as Volvo, Mattel, Coca-Cola and Jyske Bank.
The jury recognised Maersk Line’s shift ‘from communications to commercial’ and the success in embedding social media in a company that, at first glance, doesn’t seem like a natural fit for social media.
Davina Rapaport, Maersk Line’s Pulse and Social Media Manager, said: “This is hugely exciting for Maersk Line. Determining social media’s contribution to a company like Maersk Line hasn’t been an easy task but we’ve managed to leverage our millions of fans into a channel through which we can extract bottom-line benefits for the company.”
Suruchi Sharma, Maersk Line’s Community Manager, said: “It goes beyond simply accumulating followers, it’s about curating the right conversations with the right groups.”
With over 2 million followers across a number of platforms, Maersk Line’s social media is vital for communicating to a number of key audiences, including its customers, the shipping industry, the media, and Maersk Line employees.
Fact File: Maersk Line is the world’s largest container shipping company, known for reliable, flexible and eco-efficient services. They provide ocean transportation in all parts of the world and serve customers through 374 offices in 116 countries. The Danish liner employs 7,100 seafarers and 25,500 land-based employees and operate 608 container vessels.