A video released by Maersk Line shows the trail of a shipping container, exposing the issues and challenges relating to the documentation of traded goods.
Communication has become more and more complex in recent years and more than 200 documents are now involved in the shipment of a single shipping container.
In the video, a PhD researcher sets out to investigate this trail from East Africa to Europe while collecting copies of the required documentation.
His findings were that although the physical infrastructure of moving the container was good, the information infrastructure was missing. More than 24 organisations were involved in the process of moving a single container but the total time to move the container from farm to retail was around 34 days – 10 were spent in delays.