INFORM releases new AI guidelines to improve technology ethics

INFORM releases new AI guidelines to improve technology ethics

INFORM has announced the publication of its in-depth Responsible Artificial Intelligence (AI) Guidelines.

The guidelines highlight the company’s commitment to advancing AI technology with accountability, transparency, and an ethical foundation.

INFORM recognises the imperative to harness AI’s power responsibly as the technology continues to evolves and puts emphasis on collaborating with customers to optimise business processes through AI, ensuring that its potential is maximised while reducing its risks.

The guidelines intend to set forth best practices, standards, and protocols, reflecting a comprehensive approach to AI that prioritise societal needs and individual rights.

READ: CTAC 2023: In conversation with INFORM

INFORM’s commitment to “trustworthy AI” revolves around several pivotal principles:

  • Beneficial AI: Ensuring AI systems enrich both users and society, mitigating negative impacts like bias and misinformation.
  • Human-centric AI: Promoting AI’s supportive role to humans, enhancing decision-making processes, and upholding human responsibility.
  • Aligned AI: Guaranteeing AI is in sync with human and business values, with clear and understandable AI as a foundation.
  • Privacy-preserving AI: Upholding European Union’s GDPR standards and achieving top-tier security standards endorsed by ISO 27001 certifications.
  • Reliable AI: Prioritising quality, consistency, and transparency in AI applications, especially in vital sectors.
  • Safe AI: Crafting AI algorithms that ensure safety, and ward off potential threats.

READ: What Empowers your Operations? INFORM at TOC Europe 2023

Dr Jörg Herbers, co-CEO of INFORM, said: “With transparency and a human-centered approach at heart, we have always worked to leverage the potential of AI and algorithms in close collaboration with our customers.

“With the Responsible AI Guidelines, we further this mission by ensuring AI benefits humanity transparently and ethically. Our European origins and humanitarian ethos are our ethical AI’s cornerstone. INFORM’s guidelines arrive at a crucial juncture, emphasizing that as we progress, we do so with integrity.”

INFORM’s guidelines also touch on the crux of AI development, from data privacy to transparency in decision-making processes. Additionally, they emphasize continuous improvement and setting up safeguards against AI risks.

Highlighting the global implications of AI, Herbers added: “AI’s potential is vast, from industry transformation to redefining work.

“As it becomes integral to our lives and businesses, a clear ethical compass is essential. Our guidelines serve as a beacon for INFORM and aim to encourage the AI community towards conscientious innovation.”

In August, INFORM deployed its Syncrotess Optimisation Plus solution at Norfolk Southern’s Rossville Terminal just outside of Memphis, Tennessee.

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