Hapag-Lloyd releases dashboard for cargo visibility

HAMBURG, GERMANY - MARCH 8th, 2014: : NEW YORK EXPRESS from Hapag-Lloyd AG container ship in the port of Hamburg.

Hapag-Lloyd has unveiled a new ‘Customer Dashboard’ to give its customers full cargo and supply chain visibility anywhere in the world.

In a statement, the carrier said customers can access performance information based on four existing promises – ‘Fast Booking Response’, Timely and Correct Bill of Lading’, ‘Accurate Invoicing’ and ‘Loaded as Booked’.

The company said data can be easily checked on the dashboard, which will display how it is meeting the challenges on transparency and customer service it has set for itself.

“Our customers now have a clear and consistent visualization of our performance,” said Jesper Kanstrup, Senior Director Customer Quality at Hapag-Lloyd.

.”With the introduction of the Customer Dashboard, we can finally prove to our customers that we keep our promises and continue to deliver the best quality possible. Giving our customers this full visibility of our quality performance provides them with a direct added value and makes us unique in the container shipping industry.”

Juan Carlos Duk, Managing Director Global Commercial Development at Hapag-Lloyd, also commented:“This virtual handshake with the customer is the basis for our mutual success. Delivering on our quality promises will be the foundation of a new partnership with our customers as part of our ongoing efforts to advance quality improvements in our industry.”

Hapag-Lloyd customers can access their individual quality performance information with their Online Business credentials via the Hapag-Lloyd Navigator. The next six quality promises will be introduced on a quarterly basis until the end of 2021. All of them will also be fully trackable via the Customer Dashboard.

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