Shipping is Growing Digitally – INTTRA


Inna Kuznetsova, President and Chief Operating Officer (COO) at INTTRA, has answered questions about the how digital systems are changing the container shipping industry during Port Technology's Container Terminal Automation Conference (#CTAC2018).

The one-on-one interview, part of a series filmed at Port Technology's Container Terminal Automation Conference, has revealed how recent developments (timestamped below), including 2017's industry-wide cyberattack, has had affected the way companies are transporting ocean freight.

INTTRA was founded in 2001 as a joint venture between CMA-CGM, Hamburg Sud, Hapag-Lloyd, Maersk Line, MSC, and UASC to create a standard electronic booking system for the ocean freight industry.

Learn more about what happened at CTAC by reading CTAC 2018: An Event Review

Key video moments:

  • 0:11 – INTTRA's unique digital offering for shipping

  • 0:56 – How data collaborations will affect business in the future

  • 2:14 – What should be done about data sharing fears

During the interview, Kuznetsova said: “We keep talking about digitalization achieving and passing the tipping point in [the] industry, creating the situation where companies go and turn their physical networks into digital networks, exchanging information with each other in a digital manner. 

“What you have to understand, though, is that it also creates the network effect. Everybody trades with everybody in shipping and in supply chain and procurement and other areas. “

Read more: INTTRA has expanded its carrier network with the addition of Korea's Namsung Shipping, the first private ocean going shipping carrier in Korea

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