CMA CGM, the fourth largest ocean carrier in the world, has announced the signing of a pilot agreement with Freightos, an online freight marketplace.
According to a statement from the shipping company, it will become the first ocean carrier listed on Freightos’ platform, allowing customers to book container transport online for CMA CGM’s China-US trade lanes.
Through this agreement, CMA CGM hopes to reinforce its position as a digital leader within the container shipping industry, the partnership with Freightos forming part of the company’s customer-centric strategy.
Dr Jean-Paul Rodrigue discusses the digitalization of trade and logistics in a recent Port Technology technical paper
By working with Freightos, CMA CGM will be able to offer importers and exporters direct access to instant pricing, routing, and concrete sailing information in seconds, as well as guaranteed capacity.
The “landmark” agreement represents the first time that global shipping on key trade lanes can function like passenger travel or ecommerce, where customers can obtain prices within seconds.
Mathieu Friedberg, Senior Vice President of the Commercial Agencies Network at CMA CGM, said: “This initiative demonstrates our commitment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience.
“This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”
— Freightos (@freightos) November 26, 2018
Zvi Schreiber, CEO and Founder of Freightos, also commented: “This is a true win-win for the industry and a major step toward improving the customer experience.
“With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity.”
“This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”