Editor's note: Kober presents an excellent argument for why greater visibility outweighs data sharing concerns, backing up his points with information gathered from port and terminal industry executives.
For businesses across the ocean supply chain, providing end-to-end visibility and predictability is vital for staying ahead of the competition. Yet planning processes across the container flow currently take place in silos, with little standardization or real-time information exchange, and few opportunities for collaboration. However, an industry report that Navis conducted with XVELA and JOC.com/IHS Markit found that many executives are realizing the immense value to be gained from a more connected, transparent and collaborative approach. As a result, they are exploring cloud-based, collaborative data-sharing platforms to provide all stakeholders with the real-time visibility and connectivity required to improve efficiency and productivity…
