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Why Is It So Hard to Collaborate?

Supply chain thought leader Lars Jensen examines why supply chain collaboration is so hard to come by.

A modern supply chain is dependent on the work of a large number of diverse stakeholders, each of which are specialists in their own fields and, at least ideally, constantly looking to improve and optimize their part of the supply chain. It will be difficult to find any one of these specialists who deliberately try to slow down or impede the supply chain – rather the norm is that each, within their own confines, have shown improvements over the years.

Lars Jensen, CEO, SeaIntelligence, Copenhagen, Denmark

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