Imagine an airport that tries to operate without a control tower.
Planes want to take off and land without any streamlined communication about which gate might be available or what traffic looks like on the runway, and control operators don’t know why a plane might be late or even how far away it might be.
It seems unfathomable because, even in the midst of the COVID-19 pandemic, there were nearly 565,000 domestic flights in the US in June 2021. If there weren’t strong communication, there would be endless wait times and far fewer flights because demand is so high.
That’s essentially how many ports all over the globe are still operating. Consumption of goods has increased worldwide. Yet some port operators are still using archaic planning tools like whiteboards, spreadsheets, or even pen and paper.