How Technology Transforms Ocean Container Shipping



Inna Kuznetsova, Jeff L. Howard and Peter Spellman, INTTRA


Over the past 15 years, the ocean logistics industry experienced vast changes to business models, services and technology adoption. In 2016, the pace of technology innovation accelerated as participants sought business model optimisation.

Digitalisation is now a competitive necessity. This trend will continue in the next 15 years, creating new opportunities – and winners and losers. In this paper, INTTRA outlines our vision for the direction of information technology-driven innovation from our vantage point as a neutral service provider.

We foresee that:

• Ocean shipping will become increasingly interconnected, accelerating business velocity, elevating digital networks and neutral platforms, enabling consolidation of operational/financial flows and raising intermodal visibility and engagement via multiple physical tracking devices.

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