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DRIVING DIGITALIZATION WITH MACHINE LEARNING: EXPANDING ACROSS THE OCEAN SUPPLY CHAIN

Since the creation of the first maritime container port in 1956, the container shipping industry has primarily grown through scaling operations in which we’ve transported more than we did in the past at a faster rate. The industry is seen as slow to embrace new technologies, but could now be on the precipice of some big advancements. We appear to be ready to implement digital technologies and tools to support the aggressive business plans that terminal operators are planning. The need to increase efficiencies, reduce costs and drive revenue throughout the entire ecosystem is driving the adoption of these new tools and technologies – all of which involve the data that resides inside this vast ecosystem.

Author(s): Ray Schreiber, Director of Portfolio Product Marketing, and Muneeb Khadeer, Director of Product Management, Navis, Oakland, California

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