DP World: Linking the Supply Chain



Rashid Abdullah, CEO: Europe & Russia, DP World


Editor's note: DP World is increasingly known as the world's most exciting and technologically advanced terminal operators, and in this paper we get an insight into how the port giant is linking its operations along the intelligent supply chain.

Technological disruption has altered every aspect of our lives. The changes caused by disruption have been so dramatic and irreversible that none of us could have foreseen them. In fact, our current world, with all of its high-tech distractions and ever-increasing connectivity, is incomprehensible to our very own parents.

From voice-activated homes, to algorithms finding our new favourite bands, the incessant march of disruption has left no stone unturned. Maritime logistics is no different, with technological changes challenging traditional notions of supply chains, logistics networks and terminal operations. While many operators may be perturbed by the rate of change, sticking your head in the sand and hoping for the best is not a viable business model in such a competitive and dynamic sector.

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