ZPMC Defines its Digital Disruption with Microsoft


ZPMC has revealed more about its plans to help build digitized and automated ports by creating new products, services and models through its partnership with Microsoft.

In an interview with the technology giant, Song Hailiang, ZPMC’s Vice President, China Communications Construction Company & Former Chairman, spoke about how the crane engineering company is planning a digital transformation of its services.

Microsoft is able to create smart cranes with technologies such as IoT sensors.

This opens up the opportunity for a port to have an intelligent end-to-end digital eco-system system for monitoring the movement of cargo.

ZPMC and Microsoft aim to enable shippers to retrieve, monitor, analyze and make real time, informed decisions using data gathered from port equipment.

The move is part of ZPMC’s strategy to create energy-saving driverless machines that evolve ports into fully digitized and automated facilities that conform to environmental regulations.

Read a Port Technology technical paper by Dr. Oscar Pernia, Navis, and Mafran Martinezon, Algeciras Logistic Areas, on digital initiatives in the global supply chain

In the interview, Song Hailiang said: “We used to sell equipment, but now we are selling systems; we used to sell hardware, and now we are selling software and service.

He also stated that ZPMC, which controls more than 80% of the crane market share for ports, would focus on the ease of crossing over between using computer interfaces and mobile devices for monitoring the status of terminal equipment.

Song Hailiang added: “I particularly agree with one world ‘eco-system, that we are actually building an entire eco-system during the course of digital transformation.”

Watch: The last video from Microsoft’s 'Disruption Defined: the Road to Digital' series focuses on Maersk and their efforts to improve customer engagement, asset tracking and management, and risk mitigation

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