World’s First Digital Shipping Company Revealed


Loginno, a provider of Internet of Things (IoT) solutions, has announced Brazilian shipping company Log-In Logistica Intermodal as the winner of the Contopia Factor competition.

After launching the contest to crown the world’s first digital shipping company in December, Loginno received applications from 17 medium-to-small-sized businesses, four of whom were selected as finalists.

As a result of winning the competition, the entire container fleet of Latin American cabotage specialist Log-In Logistica will be converted to smart containers, enabling it to transition to fully digital operations.

Shachar Tal, Founder of Loginno, discussed the start-up's Contopia plan in a recent Port Technology technical paper

Log-In Logistica’s victory was revealed during the Nor-Shipping global shipping conference, with Loginno founders Shachar Tal and Amit Aflalo presenting the award to Log-In CEO Marco Cauduro and Log-In Operations and Chartering General Manager Luis Henrique Godoi.

Tal, speaking about the announcement, said: “Log-In's winning factors were their readiness to handle a strategic and complex Contopia project, their openness and honesty throughout the selection process, and the quality, passion, and dedication of the Log-In executive team, who showed commitment as well as brilliance as we formed together the winning plan.

“All this, together with a well-suited operation, which we think could demonstrate very clearly the values of Contopia, and achieve a fantastic return on the investment; something that it is critical for us to prove.”



Cauduro commented: “This is an amazing leap forward for Log-In, being the world’s first digital shipping company. Those of us in the know can’t wait to share the news with our fellow employees, customers, partners, and shareholders.

“We have been successful until now as a smaller shipping company against these giants, but now we expect to have a substantial advantage in our market, allowing our customers access to complete end-to-end visibility and countless Contopia values. It’s a totally different ball game now.”

Read a paper by Yossi Sheffi, MIT, on challenges facing the maritime supply chain in 2019

Godoi added: “It will be a great honour to partner with Loginno to disrupt the industry. We thank the Loginno team for their trust in our capabilities and effort to make this project a reality.”

Log-In and Loginno will now work together to complete a Contopia roll-out plan, with the launch of the digital shipping company currently scheduled for late 2019.

According to a statement, the roll-out will consist of both a real-time-based operational efficiency plan and a real-time visibility application for shippers, to be sold as an optional value-added service for all Log-In shipments.

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