The Port of Wilhelmshaven, Germany, has struck a partnership with Indian company FreightBro as part of an initiative to accelerate the digital transformation of shipping and the supply chain.
According to a statement, Wilhelmshaven will become the first port to join FreightBro’s digital ecosystem, which currently consists of shipping lines, transporters, insurance companies, and trade and finance entities.
The partnership will mean both the Port and FreightBro will have access to each other’s market and connection with stakeholders in respective countries.
Neelam Choudary, Indian Representative for Port of Wilhelmshaven said the partnership was an opportunity for a new customer base: “We see this association as a great opportunity to reach out to a whole new customer base on the digital platform in India.
“The partnership comes as a welcome initiative at a juncture when the industry is experiencing a significant shift from traditional ways of shipping and logistics to modern and digitized methods.”
V Anand Babu, Head of Partnerships and Co-founder, FreightBro, also hailed the deal: “We are glad to have partnered with Port of Wilhelmshaven as this will be an exciting opportunity for us to explore the waterfront terminals & ports to enhance & implement digitization and automation in the freight forwarding industry.”
Wilhelmshaven is Germany’s only deep-water port and is situated between the Ems and Wesern rivers. It is important to the wider region as a central transshipment location for bulk commodities such as chemical products, coal and crude oil.
FreightBro is India’s first freight forwarder facing platform and has the stated goal of revolutionizing the trillion-dollar forwarding industry through digitization of the manual processes in logistics.
It provides a digital platform that allows freight forwarders to procure rates much faster and cut waste. India is one of the most important nations in the global supply chain and its International North South Trade Corridor (INSTC) has the potential to upend the global economy and challenge China’s Belt and Road Initiative.