CMA CGM-owned shipping company APL has announced a partnership with tracking solutions provider TRAXENS, which will offer near real-time data on the condition and movement of select cargo.
According to a statement from APL, the joint-initiative is part of CMA CGM’s “customer-centric strategy”, which seeks to add value by leveraging innovative technologies.
TRAXENS by APL, which involves permanently affixed devices on containers collecting data, is expected to lessen the pressure on shippers to handle reverse logistics for container pick-up, which can be alleviated by coordinating with multiple players along the supply chain.
The solution from TRAXENS also gathers and transmits the data generated by other condition-monitoring devices working within the container, offering shippers end-to-end visibility of their cargo.
As part of the service, shippers will receive information about defined shipment milestones, idle time and temperature monitoring throughout the container journey.
In addition to this, alerts can be set up to immediately notify customers of “exception events”, which can include possible jolts during container handling and unplanned door openings.
Advocating a smarter supply chain, APL today unveiled TRAXENS by APL to offer near real-time data of the movement and condition of TRAXENS-monitored cargo it transports. For more information: https://t.co/b6OQrSW8VQ pic.twitter.com/7rMwUYLuhp
— APL (@APLShipping) February 18, 2019
Arnaud Coudray, APL Chief Commercial Officer, commented on the partnership: “Shippers who go onboard TRAXENS by APL are in for an effective supply chain management.
“With insights from the technology, they will be able to identify low-performance areas and implement better calculated solutions for their supply chain.
“Given the numerous parties and intricacies involved in an end-to-end logistics supply chain, every supply chain manager depends on reliable intelligence to optimise their supply chain and mitigate risks.”