Transas Group shareholders have made the decision to focus the Transas brand on the maritime business only.
The company recently announced an upgrade to its Pilot PRO, an iPad-based chart plotter for professional pilots and mariners.
Brand focusing as well as consolidation of the Transas Marine international business are intended to support “ambitious plans for the development of Transas as a global leader of maritime IT”.
Other business segments of the group, including aviation technologies and non-marine simulation, will be rebranded in accordance with the new strategy.
Fact File: Transas Marine is a world-leading provider of high-tech equipment, software applications, integrated solutions and services for the maritime industry: Transas has over 35% of the ECDIS world market share, around 25% of VTMS installations and over 45% or the maritime simulation market. Transas operates more than 20 fully-owned regional offices, as well as its global network of partners serving Transas customers in more than 120 countries.