A.P. Moller – Maersk (Maersk) has begun rolling out its next-generation Internet of Things (IoT) connectivity devices across its refrigerated container (reefer) fleet.
The upgrade is designed to give cold chain customers more reliable, real-time data throughout the container journey, as demand for continuous cargo visibility continues to grow.
Bruce Marshall, Head of Reefer Cargo at Maersk, said: “As real-time access and data availability grow increasingly vital for our cold chain customers, the deployment of our next‑generation IoT devices will provide them with a much more reliable data flow throughout the container journey.”
The reefer device rollout follows Maersk’s near-completed installation of a new digital connectivity platform across 450 vessels, a project intended to lay the groundwork for more advanced cargo tracking and management tools.
Marshall added: “Our fleet’s new digital platform has created a solid foundation for the future. The next step is to replace all existing IoT devices across our reefer fleet with the latest generation of technology, and we have already begun this work. After years of operating with several generations of devices, this upgrade will standardise our devices and deliver a more consistent customer experience.”
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Maersk has offered its Captain Peter visibility tool since 2019, allowing customers to track cargo from the point of container sealing through to final delivery.
The company said the new reefer devices would strengthen this offering and open the door to further enhancements.
Marshall stated: “For reefer customers, confidence that data is always available is crucial. That experience will improve markedly once our entire reefer fleet is fitted with the latest generation of connectivity devices. The upgrade will also provide the building blocks to introduce new features that will further strengthen the customer offering in the future.
“We want to pivot our current offering from being just a visibility product to being an intelligent tool that helps customers interpret data and provide recommended actions.”
According to Maersk, it has currently fitted the new devices to around 30 per cent of its total reefer fleet.
For more information:
Maersk – https://www.maersk.com/
