MSC Reefers Boost Fruit Supply Chain


Using the example of gold kiwi fruit, leading ocean carrier MSC Mediterranean Shipping Company has called attention to its latest technological breakthroughs for long distance shipping.

As the world’s second largest producer of kiwi fruit, MSC has been assisting producers and shippers in Italy with the process of transporting the product, offering its wide service network to open access to new markets.

Vincenzo Tomassetti, Reefer Manager for MSC in Italy, said: “The gold kiwi is emerging as an important export product for Italy. Demand is growing, particularly into China.

Gordon Wilmsmeier and Ann-Kathrin Zotz discuss emeging reefer challenges in a recent Port Technology technical paper

“MSC is responding to these trends by providing advanced reefer technology that is required by our partners and shippers to ensure the product reaches on time to its destination in perfect condition.”

MSC is currently growing its reefer container fleet, investing significantly in new technologies as a response to the growing demand for fruit around the world.



Shipments of gold kiwi fruit are completed under cold treatment to keep the fruit fresh and prevent the transference of unwanted pests.

MSC’s experienced technicians ensure that the cold chain is controlled at all times of the day until delivery, which is important when transporting especially delicate fruit like gold kiwi.

Read more: PTI Blog – DP World’s Supply Chain Diet

Demand in China and elsewhere in Asia is currently expected to grow, creating new opportunities for producers and shippers to cooperate with MSC.

Tomassetti added: “The long distances involved in this trade require specialised logistics. Thanks to our investments in leading reefer technology and solid expertise, MSC is able to transport kiwis from Italy to China ensuring they arrive in fresh condition.”

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