MSC Embraces the Digital Age


Mediterranean Shipping Group (MSC) has signed an exclusive partnership with the social media consultancy Orca Social Ltd.

Over the past 45 years the family-owned shipping company, headquartered in Geneva, has maintained a modest approach to communications.

Joe Cook, MSC’s Global Marketing Manager, said: “Historically, we have communicated with our customers on a one-to-one, offline basis. New technology allows people and companies to communicate in new and exciting ways.”

The move by MSC could be looking to emulate the astonishing feats by its big competitor Maersk, who’s sustained digital marketing activities have seen it crowned with the Social Media Campaign of the Year at the European Digital Communications Awards.

Maersk currently count over 1 million Facebook followers.

Cook continues: “The key to MSC’s success has always been building quality relationships with our customers; this strategy isn’t about to change. Our ambition for MSC’s social media strategy is to talk with customers in a way that’s right for them.

“This might be over a coffee, or on the phone and soon, it could be online too. Social media and other technologies present us with an exciting opportunity to improve our overall service to customers.”

Jonathan Wichmann, a Co-Founder of Orca Social, said: “This new partnership will in no way be about replicating what I did previously.

“MSC is a very different company from their competitor[s], and the social media landscape has changed a great deal since 2011. Today, it’s not just about volume. It’s about connecting more with the people who really matter to your business.

“If you look at MSC’s history and the company’s DNA you realise it’s really what they’ve always been doing. The time has now come to formalize it with the expert services of Orca.”

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