Maesrk Line has taken steps towards simplifying the supply chains of its customers through expanding the service scope of its online platform.
The new scope will cover customers exporting from the ports of Shanghai and Ningbo in Eastern China and Qingdao in North China, to all Mediterranean destinations – expanding from the current three Northern China Ports (Qingdao, Xingang and Dalian) to West Africa, South Africa and East Coast South America.
The new digital service differs from traditional offline services, providing a secured space and container at the time of booking.
Read the “Optimizing Port Throughput” technical paper for a discussion on boosting efficiency in ports through connected supply chain systems
Senior Vice president and Head of Trade Management of Maersk Line said: “It also provides competitive and fixed prices which give customers a stable service delivery.
“Through the steady volumes booked per week on this platform, we are happy to see that our customers are embracing the increased transparency in pricing and visibility of service delivery.”
Maerk’s new online model also aims to combat booking cancellations and “no shows”, a consistent challenge to the shipping industry, with the introduction of a “no show” payment to enhance customer commitment.
Ms. Ding commented: “The mutual commitment is also a great benefit for us, as we get new market insights and have managed to reduce downfall significantly on our digital platform.
This allows us to improve our planning and vessel optimisation which ultimately enhances the customer experience.”