Maersk Line has plans to expand into the Australian logistics market and add other services to its port calls, according to Gerard Morrison, Managing Director of Maersk’s Oceania business.
In an interview with The Australian Financial Review, Morrison revealed that bundled services could be offered to customers such as retailers and produce exporters through third party logistics provider Damco – part of A.P. Moller – Maersk.
Morrison said: “At the moment, shipping is ‘shipping from port to port’ and the thought is, how can we help our customers deal with other parts of the supply chain?
“We’ve got a vision to be the global integrator of container logistics.”
One of the products that Maersk may have its eye on leveraging is Damco’s recently launched digital supply chain intelligence solution, which aims to provide customers with a suite of interactive dashboards delivering up-to-the-minute information on their supply chains.
The news comes at a time when shipping lines have been struggling with falling freight rates despite slashing costs and increasing volumes.
One major casualty of the industry downturn was Hanjin Shipping, which has now folded, and whose containers have recently been cleared by creditors to be sold off.