Maersk unveils Martin Bencher brand identity integration

Maersk unveils Martin Bencher brand identity integration

A.P. Moller – Maersk (Maersk) has announced that all aspects of Martin Bencher will display its visual brand identity starting today.

This applies to all transport and transactional documents, as well as physical components, including assets, locations, and offices.

Despite the rebranding, customers’ agreements and contracts with Martin Bencher will remain unchanged.

The transition to Maersk’s visual brand identity will not affect the existing billing processes, the company said, including transport and transactional documentation.

The invoicing and legal entity control will continue to be handled by the respective Martin Bencher legal entities.

READ: Maersk loses $5 billion in first quarter of 2023

While the website of Martin Bencher now directs users to, customers can still rely on their existing contacts for support and communication, the Danish giant reported.

The representatives of Martin Bencher have become part of the Maersk team and can be reached using the same email addresses as before the integration.

Furthermore, Maersk Project Logistics now incorporates Martin Bencher’s project logistics capabilities.

The Danish giant previously announced the completion of its acquisition of Martin Bencher Group on 4 January.

The enterprise value of the transaction was approximately $61 million on a post-IFRS16 basis as announced on 5 August 2022, assuming an unchanged foreign exchange rate.

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