A.P. Moller-Maersk (Maersk) has unveiled plans to improve visibility and predictability across customers’ supply chains between Kenya and Northern Europe by adding a new service between the ports of Rotterdam and Mombasa, via a transhipment product in Salalah.
The carrier said its new products will provide higher predictability and offer more flexibility to supply chains and help make logistics operations more resilient against operational challenges.
Carl Lorenz, Maersk Eastern Africa Managing Director, said, ““We welcome the redesign of our ocean network from Salalah which will connect our Kenyan customers cargo to Europe through a single transhipment.
“This ocean product enhancement will ensure further peace of mind to Kenyan exporters injecting more resilience, predictability, and reliability into our customers’ supply chains, particularly essential for perishable cargo from Kenya.
“It’s great to see this important market being prioritised where global reliability in Ocean Freight is more of a challenge than ever.”
The ME7 service will connect Kenya’s exports via Salalah to Europe ensuring the cargo will flow smoothly without getting affected by unforeseen delays in case of congestion.
It will also provide regular rotations between the hubs of Colombo and Salalah, thus letting customers have a more flexible option of moving their cargo.
Bhavan Vempati, Regional Head of Ocean Management, Maersk West & Central Asia, also commented, “Our customers deserve a predictable service that will allow them to plan their supply chains better.
“With our redesigned ocean network, we are not only providing our customers with predictability and resilience, but also greater speed to market allowing them to optimise their inventories and operations to meet the surge in demand with a competitive edge.”
