Maersk Tankers launches standalone digital business

Maersk Tangier 5

Maersk Tankers is launching a new standalone digital business to reduce CO2 emissions and optimise vessels’ earnings across the tramp shipping industry, the company announced on 7th January.

This move looks to accelerate the company’s digital strategy.

The as-yet-unnamed business will develop and sell the software product SimBunker to vessel owners and managers in the tramp shipping industry to help them use their vessels more efficiently.

This will reduce CO2 emissions, supporting the shipping industry’s ongoing efforts towards more sustainable development, and increase earnings, according to the company.

“Through significant and strategic investment, we have established Maersk Tankers as the digital frontrunner in the tanker industry,” said Christian Ingerslev, CEO at Maersk Tankers.

“Digitisation will enhance customer and partner experience, transform our business and contribute to a more efficient operation, benefitting both sustainability and profitability. This becomes increasingly important at a time when the shipping industry must adapt to take its share in solving complex challenges posed by climate change and new regulatory requirements. With the new set-up, we will be able to accelerate our digital strategy.”

When SimBunker is spun off, it will be the sole focus of a dedicated team and management to develop the software product. The team will be led by Soren Meyer, who is currently Chief Asset Officer of Maersk Tankers.

“The shipping industry has an enormous potential for digitisation, especially in commercial and technical areas. As a standalone business, we will be able to accelerate this development.

“We will be working with players across the industry to optimise pool partners’ bunker spend, using large data sets and analytics. We are confident that such collaboration and digital measures are instrumental in putting the industry on a path to greener growth. I am truly excited about the ambition of the new business and the task ahead,” said Meyer.

When Meyer takes on the Chief Executive Officer role, effective 7 January 2020, he will leave his position at Maersk Tankers and the Leadership Team.

Maersk Tankers will retain a digital team in-house to develop existing products and bring new digital ideas alive that can serve partners and customers in smarter ways. Peter Schroder, Chief Digital Officer, will continue to lead this and the digital transformation of Maersk Tankers.

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