A.P. Moller-Maersk (Maersk) has said the COVID-19 pandemic has led to a record uptake of its mobile app in India as customers continue to look for ways to book cargo and track shipments.
According to Maersk, there are over 4,000 users of the app in India, which recorded 1.8 million actions between them in the second quarter of 2020.
This was more than double the number actions recorded in the first quarter and includes any command performed by users, such as booking, tracking, checking schedules and using live support.
The pandemic, which has forced many workforces and businesses to work remotely, has encouraged use of mobile apps such as Maersk’s and, in the company’s words made digital transformation “every business’ top priority”.
Further analysis shows that ‘Maersk Spot’-related searches grew 10-fold during second quarter of 2020. Maersk Spot is a digital solution offered for customers transacting on short-term contracts which revolves around guaranteed loading for customers’ cargo and transparent upfront pricing.
Customers booking cargo on Maersk Spot also get benefits of hinterland coverage through trucks and trains as well value-added services such as Maersk Value Protect and Customs House Brokerage.
“During the last few months, we have seen that almost 80% of our customers in India, who are transacting on short term contracts have started using the Maersk Spot digital solution,” Bhavik MotaHead of Products, Maersk South Asia.
“This is a great proof point of our strategy to invest in customer-oriented digital platforms that bring higher reliability for our customers.
“After the initial launch of Maersk Spot for ocean shipping, we are now also offering the solution for landside logistics and thus offering a true integrated logistics solution to our Indian customers at their fingertips.”
In May 2020 Maersk reported a 90% increase in use of its app as much of the world went into lockdown to contain the virus’ spread.