As a method of avoiding any association with the notable destructive terrorist organisation ISIS, Isis communications has rebranded to become Portcare International.
With a roster of clients that include blue-chip organisations in container shipping, maritime insurance, port and terminal operations, logistics, freight transport and supply chain management, operations are to continue as normal for the UK-based maritime communications specialist.
The marketing and media communications consultancy company has served the global maritime and freight transport industry for nearly 20 years.
According to a press release, the company is confident that the consistency of its service levels and strong relationships with both media and clients will be maintained alongside its reputation in the industry.
Peter Owen, Managing Director of Portcare International, said: “Over the past months we have resisted changing our name, feeling that we would be giving in to forces seeking to destabilise our society.
“However, more recently we have felt an increasing moral obligation to cease being an unwitting promulgator of a ‘brand’ with such evil connotations.
“We thank our clients for their support and sympathy in taking this necessary step and reassure our friends in the media that we strongly maintain a ‘business as usual’ attitude.”
Portcare International recently staged a press briefing in London for Port Bronka to state how it aims to become a Russian giant.
Fact File: Portcare International has been the official limited company designation since the organisation was established in 1997.