HMM Launches New Identity

 20 May 2019 11.52am

National South Korean carrier Hyundai Merchant Marine (HMM) has launched what it calls a new Corporate Identity (CI) in order to reflect what it describes as its “vision and ambition”.

In a statement, HMM said its new CI will feature a new logo and a renewal of previously stated ambitions of expanding its fleet capacity to 1 million TEU and increasing its revenue to US$10 billion by 2022.

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The new logo, according to HMM, is designed to resemble the front of a large ship crossing the ocean and the red line on top represents the rising sun on the horizon where the ship is sailing.

 

Credit: Hyundai Merchant Marine 

HMM CEO Jae-hoon Bae, commented on the announcement: "It is memorable and meaningful for HMM to introduce its new CI today, which is expected to elevate the brand equity and value of the company.

“Based on the strong dedication and willpower that all employees have demonstrated, HMM will make a fresh resolution to become a global top-rated carrier in 2022.”

In April 2019, PTI reported that HMM had initiated talks with other major carriers MSC and Maersk to potentially join the 2M shipping alliance. 

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